Mr. Rewrite just learned that he's spent most of his childhood and adult life committing an AP style gaffe, as well as a proper noun error, when mocking the kindly woodland creature who urges us to prevent forest fires. He can hardly bear the shame -- get it????
The world's oldest and largest newsgathering organization has an entry noting that it's Smokey Bear (or just Smokey), not Smokey the Bear.
Need further confirmation? Here's a link to www.smokeybear.com.
As he signs off for the day, Mr. Rewrite points you to this Smokey Bear video. It makes him think of "Yellow Submarine" ...