1/19/2011

Why proofreading is important, Example No. 3,491


Thanks to the Charles Apple of the American Copy Editors Society for featuring this very, very unfortunate headline gaffe from a newspaper – and the Green Bay Packers' hometown paper, no less. Yikes. 


To Press-Gazette's credit, the next day's paper ran a note (also featured in Apple's account) explaining the error: An excerpt: "In the event the Packers win Sunday and advance to the Super Bowl, we'll spell the host city of Dallas correctly."

Many years ago the Press-Gazette featured an even more memorable botched headline, if you can believe it.  Over a story about Wisconsin Gov. Tommy Thompson's sweeping line-item veto power, it offered this: 

Thompson's pen is a sword

Guess where the paper left out a space. Here's some background.

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