Mr. Rewrite called yesterday for "just a little more care," especially when it comes to proper nouns. Here's an example of what "just a little more care" can prevent.
The video above shows how NASA officials wound up red-faced in July. Their goof: misspelling the name of the Space Shuttle Endeavour on a sign broadcast to the world. Here's the story and photos.
When referring to "making an effort," Americans endeavor and the British endeavour. But NASA can name the shuttle anything it wants, and it's up to everyone, including NASA, to follow that spelling.
Here's a quick update on Mr. Rewrite's Valentine's Day Apostrophe Confusion Watch (TM). As of this afternoon, 1,060 articles on Google News botched love's biggest day as Valentines.